CredAvenue, a debt platform, is rebranding itself as Yubi


CredAvenue, a debt market in India, has rebranded itself as Yubi. According to the press release, the new brand reflects the company’s long-term ambition to be ubiquitous in the debt ecosystem.

According to the company, the new brand will be reflected in every customer touchpoint through a redesign that spans its website, social media handles and existing product lines.

Currently, the company has five verticals: YubiLoans, a business loan marketplace for businesses and banks; YubiCo.Lend, a co-lending platform; YubiInvest: a bond investment platform for bond issuance and investment for institutional and retail investors; YubiFlow: a supply chain finance platform that offers trade finance to lenders and businesses; and YubiPools, which provides an end-to-end securitization management system for banks and NBFCs

Gaurav Kumar, Founder and CEO of Yubi, said, “This is an exciting transformation and a solid foundation for the ever-changing nature of our business. Yubi represents the start of our global ambitions as we prepare to launch our first international office in the UAE, making its successful debut in the MENA region. Another reason for the change in brand identity stems from our conversations with customers and other stakeholders about how technology integration due to data security concerns regarding financial information remains one of the main obstacles to the advancement of digital finance. We aim to fill this trust gap, and in this effort to humanize the brand, we are confident that we can continue to develop our platform, which thrives on new opportunities for individuals and businesses. »

Speaking about the rebranding event, Yubi Chief Marketing Officer Karanpreet Bindra added, “We want to establish ourselves as an enabling institution to earn the trust of the wider business community. As we expanded our product offerings, organically and inorganically, we realized the need for a simple brand architecture that reflected our long-term vision. With Yubi, we reiterate our brand principles of exercising the freedom to collaborate while demonstrating maximum transparency and fairness. We stand firm on our brand promise as we continue the journey of strengthening and unleashing the true power of credit in India and beyond. »

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