Charcoal Gray Kitchens Can Sell Homes for Almost $6,500 More


This paint color analysis is based on a Zillow® studyI over 3,000 recent or potential Canadian buyers. Each color was given a score based on participants’ interest in viewing a home, buying a home, and the price they would be willing to pay for the home, based on viewing that color in a particular room. National price premiums were calculated on the basis of a Canadian home value of $746,146.

The clear winner was dark charcoal gray painted in all rooms of the house, with the biggest potential price premiums in the kitchen. Recent and prospective buyers said they were more interested in viewing and buying a home with a charcoal gray kitchen and, on average, they were willing to pay $6,491 more for this house. Buyers and purchasers were also willing to pay more for a home with a dark gray bathroom ($4,029 more), room ($5,074 more) and living room ($4,999 After.)

“Moody dark gray is appealing to today’s homebuyers because it looks contemporary and adds depth, drama and contrast to a space,” said Amanda Pendleton, Zillow’s home trends expert. “Painting is one of the easiest and most common projects homeowners tackle before putting their homes up for sale. This research shows that it pays to be strategic about what paint colors sellers choose to attract more potential buyers and increase their results.”

Recent and potential buyers were also willing to pay more for homes with sky blue kitchens ($2,612 more) and rooms ($1,865 more.) A mid-tone cement gray scored high marks when used in the kitchen, bedroom and bathroom, and resulted in price premiums of up to $1,865.

Conversely, the forest green bathrooms and kitchens, a designer favorite, has received poor ratings from recent and potential buyers. These buyers would pay, on average, $5,596 less for a house with a dark green bathroom and $3,656 less for a dark green kitchen. Branch mint green kitchens can also hurt the selling price of a home in $3,432. Kitchens and living rooms in sunny yellow, 2021 Pantone Color of the Yearwere also generally unpopular with buyers and could help sell a home for $6,044 less than similar houses.

“Our study found that homebuyers can be particularly sensitive to paint color, despite paint being a relatively easy and inexpensive change, as they navigate a complex environment with a lot of uncertainty,” said Kate Rogers, senior behavioral scientist at Zillow. “When study participants thought the homeowner had the same taste as them, they perceived the home more positively and were also more likely to bid more than $2,000 upper. Overall, recent and potential Canadian buyers were more likely to feel like owners when parts were painted gray, white, or blue. »

Tastes can vary by region, and this analysis revealed differences in shopper preferences in five of the from Canada larger metropolitan areas. Toronto buyers were willing to pay $6,499 more for homes with a bright blue jay living room on a typical home worth $1,354,000. In Montrealburgundy in the bathroom and living room could result in a sales bonus of up to $4,413.ii Calgarians resisted national sentiment and said they would pay up to $3,325 more for homes with mint green or sunny yellow kitchens.iii

About Zillow Group

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As the most visited real estate site in United States, Zillow® and its affiliates provide customers with an on-demand experience for selling, buying, leasing or financing with transparency and near-seamless end-to-end service. Zillow Home Loans™, our affiliated lender, offers our customers a simple option to obtain pre-approved and secure financing for their next home purchase. Zillow recently launched Zillow Homes, Inc., a licensed brokerage entity, to streamline transactions for Zillow offers.

Zillow Group brands, affiliates and subsidiaries include Zillow®; Zillow® offers; Zillow Premier Agent®; Zillow Home Loans™; Zillow Closing Services™; Zillow Homes, Inc.; Trulia®; Out East®; StreetEasy® and HotPads®. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (

I This study included 3,076 participants across Canada (18-90 years old, median=36 years old, 51% female) who indicated that they had bought a house in the last two years or were planning to buy a house in the next two years. The data was collected from 11/23/21 to 12/17/21. Participants saw four houses with four images of the interior of the house (living room, kitchen, master bedroom, and master bathroom). For each house, each room was independently and randomly assigned to one of 10 colors. For questions about the research methodology, contact [email protected].

ii Based on a typical Montreal home value of $573,100by CREA April 2022.

iii Based on a typical Calgary home value of $511,600by CREA April 2022.



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