Marc 2020 will see Joan Laporta complete the first year of his second term as President of Barcelona and he appears to have steered the club away from the financial uncertainty that surrounded it when he took the reins.
Away from the players, Laporta sought to prioritize the Camp Nou in his plans which he hopes will see the club earn a lot of revenue from the stadium after it is refurbished.
However, these plans are also dependent on the club receiving a €1.5bn loan to start work on Camp Nou and Espai Barca.
It is hoped that once renovated, Barcelona will be able to use its new spaces to generate new sources of revenue and profit.
Sponsor Spotify Barcelona
The sponsorship appears to be the means by which Laporta hopes to bring the Blaugrana out of the red and black.
A deal with music streaming platform Spotify, which is expected to be confirmed shortly, will see the club touch 225 million euros.
In turn, Spotify will sponsor both men’s and women’s shirts as well as their workout clothes. Additionally, Spotify will have the rights to the stadium for the next three seasons, which has received mixed reviews from the club’s fans.
Barcelona expect an annual income of 20 million euros from Spotify to sponsor the Camp Nou, which is estimated to be more than Manchester City‘s deal with Etihad – which sponsors their stadium for 15 million euros per season.
Loan negotiations continue
Over the summer, Goldman Sachs granted Barcelona a €595m loan which was to be repaid in ten years and the club are negotiating with the same creditors to finance Espai Barca.
Barcelona fans gave Laporta the green light for the renovation project and therefore allowed him to negotiate loans of up to 1.5 billion euros.
Revenues to come… in 2026
The club have plans that will see them earn more than 200 million euros for this space from 2026. Of this amount, a third would go to debt repayment.
The Espai Bara will be completed with a 420 million investment in the new Palau, which includes an ice rink and a bus station, 100 million euros would be used to build the Bara campus and urbanize the surroundings, and 60 million would go to the General Metropolitan Plan.