Bank of the West Creates First Endangered Billboard for Endangered Habitat


Designed to leave no trace, art installation highlights Bank of the West’s work with Sustainable Surf to restore seaweed forests

SAN FRANCISCO, October 3, 2022 /PRNewswire/ — Bank of the West, a subsidiary of BNP Paribas, is raising awareness of the urgent need to protect kelp forests with its latest marketing campaign, ‘Before It’s Gone’. Artist commissioned by Bank of the West Andres Amador to create a sand billboard on Dillon Beach in Northern California to draw attention to the threat climate change poses to coastal ecosystems and the role finance can play in promoting a more sustainable future.

Check out the full interactive multi-channel press release here:

“When you put money in the bank, it goes out into the world to fund things,” said Ben Stuart, Head of Growth & Transformation and Chief Marketing Officer at Bank of the West. “Putting your money in institutions that align with your values ​​is one of the most impactful actions you can take as a consumer or business. Our Money Matters survey found that only 23% of Americans know what their bank finances. raises awareness of the link between the bank and the environment.”

In some parts of California, more than 90% of kelp forests have disappeared in the last 10 years. Kelp forests play a vital role in protecting the planet by helping to sequester carbon and reduce the impact of climate change. Through Sustainable Surf’s SeaTrees program, Bank of the West has helped fund the restoration of more than 3,000 square feet of wild kelp forests along the Palos Verdes Peninsula.

“At Sustainable Surf, our mission is to protect the health of the oceans and we take a systems change approach,” said Michael Stewartco-founder and director at Californianonprofit, Sustainable Surf. “Where our bank can either help or hinder our purpose. That’s why we switched to Bank of the West. Not only do they limit funding for activities that harm the planet, but they actively fund initiatives, like our project SeaTrees, which have a measurable positive impact in the world.”

Bank of the West offers the 1% for the Planet Checking Account which gives back to nonprofit environmental organizations, such as Sustainable Surf, through the 1% for the Planet organization at no cost to the customer. Additionally, the mobile app associated with the account includes a carbon tracker to educate consumers on the estimated carbon impact of their debit card purchases.

To learn more about sustainable finance or to sign up for the 1% for the Planet Chequing Account, visit

About Sustainable Surfing
Sustainable surfing is a Californianonprofit founded in 2011 that uses the power of surfing to inspire the radical transformation needed to protect ocean health and reverse climate change. Globally recognized programs, such as SeaTrees and the ECOBOARD project, are “on-ramps” for brands and individuals to have a direct and measurable impact. For more information, visit:

About West Bank
At Bank of the West, we know that money deposited in a bank has the power to fund positive change. We therefore take steps to ensure that our activities help protect the planet, improve people’s lives and strengthen communities. We are redefining banking for a better future by focusing on areas where we believe we can have a real impact: supporting the energy transition, helping women entrepreneurs and financing innovative start-ups. As a bank for a changing world, Bank of the West is committed to sustainable finance alongside its parent company BNP Paribas. Through digital channels and offices across the United States, Bank of the West provides financial tools and resources to more than 2 million individuals, families and businesses.

© 2022 West Bank. FDIC member. Equal Housing Lender. Do business in South Dakota as the Bank of Western California.

SOURCE Western Bank


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